The Mutual Broadcasting System began broadcasting a radio version of Hopalong Cassidy, with Andy Clyde as the sidekick in January 1950. At the end of September, the show moved to CBS Radio, where it ran into 1952. Also in 1950, Hopalong Cassidy was featured on the first lunch box to bear an image causing sales for Aladdin Industries to jump from 50,000 units sold the previous year to 600,000 units sold. Hopalong Cassidy also appeared on the cover of national magazines, such as Look, Life and Time. In stores, there was a line of Hopalong Cassidy children’s dinnerware, as well as Hopalong Cassidy roller skates, Hopalong Cassidy soap, Hopalong Cassidy wristwatches, and Hopalong Cassidy jackknives. There was also a new demand for Hopalong Cassidy features in movie theaters, and Boyd licensed reissue distributor Film Classics to make new film prints and advertising accessories.